Black Friday doesn’t sit well with us as a business, but it’s impossible to ignore. To us, Black Friday has simply become a battle to be the cheapest, promoting a throwaway culture that is overpowering our planet. Instead, we strive to make the best sportswear built to last, not the most sportswear built for profit.
With the holidays fast approaching, we wanted to do something different, something that can really make a difference to those most in need. Instead of discounting, we’re donating. So, we’ll be offering a huge 0% off our garments!
Instead, we’ll be donating 30% of each and every sale to a charity of your choice to help those that feel in the dark, find the light at the end of their tunnel.
Oscar Ryndziewicz, founder of UNBOWND, has said, "It's not all about money. It's about giving hope. It's about giving chances to those who may not have them. It's about making a difference to someone. We're really proud to have the opportunity to do something like this, and look forward to seeing our customers get involved."
We’ve handpicked 3 charities we’ll be collecting for, these are:
- SANE - a leading UK mental health charity improving quality of life for anyone affected by mental illness.
- The Cystic Fibrosis Trust - the only UK charity dedicated to fighting for a life unlimited by cystic fibrosis for everyone affected by the condition.
- Cure Leukaemia - enabling patients access to potentially life saving, ground breaking drugs and treatments. With the mission to help find a cure for all blood cancers.
Our team all have an affinity to one or more of these charities, which is why we want to do everything we can to support them, and the individuals they help day in, day out.
Joanna Christophi, Head of Fundraising and Marketing at SANE has concluded, "We are very grateful to have been chosen as one of the charities UNBOWND will support this Black Friday. This campaign provides an opportunity to raise awareness of mental ill-health, and will benefit our work in supporting those affected, who often have nowhere else to turn."
We hope you join us this Black Friday, not only helping to redefine your limits, but to be part of helping bring some humanity back to Black Friday.
Together, we can #BreakThroughTheDarkness.
Shop the collection here.